Arnaud Dassier is a French IT entrepreneur. After a stint with the French Ministry of the Economy, Finance and Industry, in 1998 he founded one of the first Web-consulting agencies in France. For twelve years Arnaud has advised large companies, organisations and public figures on their digital strategies. He has been a consultant and service provider for more than 20 web campaigns including the UMP (2005-2007) and presidential races of Jacques Chirac (2002) and Nicolas Sarkozy (2007) before selling his agency in 2008. Since 2011, Arnaud is co-leading Demeter Partners, an international PR firm specialized in influence and activism online.